How the guys from PoshFriends came and gained a foothold in the Japanese market

PoshFriends tell: — The gambling race to the east began at the end of 2016, when it became clear that there was not enough space in Europe, while Asia, on the contrary, is a huge and promising market where there is money and gambling people. Over the past year, according to conferences, communication with affiliates and managers, it has become especially noticeable that all casinos are trying to be the first to enter Japan.

In the country, things are moving towards legalization, congresses are being held, and the Japanese have already begun to trust online casinos and are actively looking for where to play. If a couple of years ago the market was rather dead, now it looks very promising: search queries are growing, and profits are increasing with them.

At the same time, few affiliates have picked up the trend, and this GEO is now low-competitive. There are almost no local webmasters, 90% of gambling SEO sites in Japan belong to European affiliates. All major Western affiliate companies — Catena Media, GameLounge, Raketech and others — hire Japanese copywriters and create their websites to be the first to skim off the cream. In marketing terminology, it's a vast blue ocean. Breaking into the top in Japan is now much easier than in other overheated markets.

Here is a real case:

For Casino-X, as an experiment, we created a simple blog on WordPress, where the design is only a slider on the main one, and started posting instructional articles “How to register at Casino-X”, “How to make a first deposit”, “What is account verification. In one post, only one question was revealed, but as detailed as possible, with screenshots and step-by-step explanations. The blog was run by native Japanese speakers who are familiar with the topic of casinos, but very far from SEO. In other words, it was not promoted in any way: no links, no relinking, not even compiling a semantic core. However, after about 5 months of rare content, registrations and deposits began to come from the blog! This is absolutely free traffic, the extraction of which did not require much time and effort.

If you make a high-quality review site with good keywords, then it can reach normal positions in 2-5 months (judging by the experience of our affiliates who raised sites from scratch).

Where to send traffic?

At Casino-X and Joycasino we have been working with the Japanese market for two years now. We have:

• Japanese localization
• Native support
• Local payment methods

In addition, we cooperate with European and Japanese affiliates, we are streamed by Twitch, our support has undergone public testing, our brands are already recognizable, and therefore they convert well.

PoshFriends Affiliate Program Brands

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